SINCE 1935 …
The first pharmacy in Monguelfo in the central Val Pusteria was opened by Dr Battisti on 14 September 1935. At this time, between the First and Second World Wars, the country was undergoing intensive Italianisation. In contrast to this was the mentality of the local population: characterised by a strong will to preserve their own ethnic and cultural traditions. The pharmacy survived the Second World War, remaining a point of reference for Monguelfo and the surrounding villages.
Since November 1977, the pharmacy has been run by Dr. Piergiorgio Baruchello. He took on the work with ambition and zeal, together with his wife Natalina, allowing the pharmacy to continue to be a point of reference for the local community.
In the early years, Dr. Baruchello faced various challenges, some related to the dated thought romantic furnishings (dark wood counter and antique jars that brought back an old-world charm) of the premises which lacked the comforts of more recently constructed buildings.
Optimism and professional conviction helped the new owner overcome the difficult times. Today, after two relocations, the new, bright, and friendly headquarters represent the quality and quantity of the work done in recent years.
Since 2018, the pharmacy has been run with professionalism and passion by his son, Dr. Pietro Baruchello. Together with his competent team and their love for their profession, they are always looking out for your well-being and are always available to provide you with personalised advice and all-round optimal care.
Our philosophy:
Dr. Pietro Baruchello
Dr. Piergiorgio Baruchello
Dr.ssa Natalina Racca
Dr. Esther Schwingshackl
Dr. Katharina Erardi
Dr. Barbara Seiwald
Nicoló Baruchello
Birgit Profanter
Karoline Winkler
Manuela Amhof
Martina Egarter
Charlotte Zingerle